![]() ![]() Over the last year, a new political and cultural climate arose in which the prevalence and dissemination of “fake news,” “alternate facts,” and “pseudoscience” rose considerably. Science outreach via social media demands a renewed interest, and Facebook may be an overlooked high-return, low-risk science outreach tool in which scientists can play a valuable role to combat disinformation. Moreover, this media values individual expertise, allowing scientists to serve as a “Nerd of Trust” for their online friend and family networks. The typical individual scientist’s audience is large and personally connected, potentially leading to both a broad and deep engagement in science. ![]() Based on new survey data, scientists appear in large Facebook networks but seldom post information about general science, their own scientific research, or culturally controversial topics in science. Facebook has taken a prime role in disseminating fake news, alternate facts, and pseudoscience, but is often ignored in the context of science outreach, especially among individual scientists. This clash is particularly evident on social media. ![]() ![]() Arguably, the dissemination of science communication has recently entered a new age in which science must compete for public attention with fake news, alternate facts, and pseudoscience. ![]()
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